the kure strength repair shampoo

it's time to put dry hair to bed with our ultra-hydrating, silicone-free overnight hair treatment mask. infused with hyaluronic acid, dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.

who it’s for

all hair types 1–4c experiencing dryness

why it’s special

it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.

• ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
• long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
• no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.